Evolution Of Packaging

Just like the latest iPhone 4 and the iPad 3, packaging is fast changing.  From the conventional bottles and cans, we are now in the era of plastics and film pouches.  But with the ever-growing concern for the environment and the increasing need to save on costs, packaging will definitely evolve at a much faster rate. 

Let us look at the evolution of packaging so we can better appreciate where it is taking us right now.  Check out the pictures showing the old packaging of Coca-Cola Products compared with the latest look of their sodas.  They started with bottles and cartons and now they came up with PET bottles and easy open cans.  They still have bottles though but the latest ones are already dominating the market.  Why?  For the reason that it is easier to store and to handle and for the consumer, it is easy to use and to open.  But when they are transporting these Coca-Cola products, one thing hasn’t changed. They still use corrugated boxes, sealed and taped by using a taping machine and other packaging systems that they may have. 

Look at the image on your left.  That is a picture of how you buy vegetables in the market.  You just get it directly from the basket.  Now you can buy these same vegetables in vacuum packs.  Some of these vegetables can be bought peeled and packed already.  The image on your right shows you how you can buy those fruits and vegetables in today’s market.  They are grouped by kind and vacuum packed to seal its freshness.

Ketchup has been around for centuries and we have seen its evolution in terms of packaging.  It started with using bottles and now it’s already in sachets, packets and the newest is the dip and squeeze type of packaging.  We use this tomato-based sauce almost everyday and as a consumer we want flexibility and convenience.

Consumer preference and lifestyle are changing.  Packaging should keep up with the demands of its end user to be able to market and sell effectively.

Moving Out For College: The Ultimate Guide For A Major Decision

Summer is halfway over.  You might be excited to move out from your parents’ house and move in to your new apartment or college dorm or you are still wondering if this is really a good idea.  Well, it’s always best to plan ahead especially in major decisions like this.

Moving out may be thrilling and exciting to some but it can also be intimidating to a few.  Leaving your parent’s house is a major one and living on your own can bring about a lot of stress on your end.  This transition in your life can open new doors of opportunity should you embrace it with open arms.  These guidelines will help you achieve a successful and a smooth moving in transition.

1.     Know where you are moving.  Check out the Internet or better yet go to that place, whether it’s a residence hall, an apartment or a condo, nothing beats a firsthand experience.

2.     Check out their move in dates.  Most residence halls have move in dates that you need to follow.  Most of the residence halls don’t accept students prior to their scheduled move in dates.  Know when the date for New Students Orientation is.  This will help you jumpstart your new life in college with other new students.

3.     If you’re not going to get any support from your parents, you should start scouting for work.  You should learn how to save money while in college.  Getting a decent work will help you sustain your college life.

4.     Prepare all your stuffs for shipping and hauling.  You can either ship your stuff directly to your new address prior to moving in or you can just haul it with you on the same day you’re moving in.  You will need corrugated boxes and tapes to transport your personal stuffs and appliances.  Bestpack.com also sells high quality packaging system and taping machines should you know anyone with a requirement.

5.     Practice cooking.  Going out and eating fast food will quickly exhaust your funds.  Learning to cook will help you save money for other important matters.

There are no hard and fast rules when it comes to moving out for college.  Enjoy this new season of your life and get to know a lot of new friends to keep you away from getting bored and remembering your parents.  

Humorous and Creative Ideas for Advertising And Packaging

Packaging is rather a serious word.  But who said that life should always be serious?  Sometimes you need to add humor to make it more appealing and exciting.  Why don’t you try adding a little fun in your packaging?

Humor, if executed right, will bring success to your company.  Do it right and the product will fly high and will be remembered for a longer time.  We avoid being humorous in our advertising or with our packaging simply because we are afraid to fall flat.  Who wants to fall flat anyways?  Nobody wants to look like an idiot after getting humorous with a product.  But if you do it correctly and plan it carefully, this fear can be turned into an opportunity.

So how can one be humorous and at the same time hit the target market?  Let’s go through some tips and guidelines on how we can do it:

1.     You have to know your objective.

2.     Humor should be directly related to your product.

3.     Since you’re eliciting emotions when you’re humorous, then make sure that your humor is not a lie or something that is offensive to others. Consider the different races and cultures that you will target and make sure that you don’t say anything that is racist and discriminating. 

4.     Conduct a focus group discussion and get some ideas from the outside – your potential customers.  They may have a better and bigger humor than those who work for you.

5.     During the group discussion, avoid analyzing the data too much.  Remember the reason why you are there—to be humorous.  Try to be casual with the idea.  If it’s funny, then it is definitely funny.

You can be humorous by just adding a few lines that would really tickle the imagination of the reader or you can also use images or cartoons to deliver the humor.  Have you heard of this:  On the packaging for a wristwatch:

Warning this is not underwear! Do not attempt to put in pants.

Funny and yet it sticks to your mind, right?  Some might say it is stupid but if you can deliver it right, it will create a mark.

Bestpack.com is a leading manufacturer of high quality taping machine and other packaging equipment that would fit your company requirement.

A Super Model: Gisele Bündchen Is Still On The Top Of The World

Gisele Bundchen was recently ranked 4th by Forbes magazine on the World's Most Powerful Latino Celebrity. 

But before we continue, what place does a super model have in a packaging equipment industry? Read on and find out…

She used to date actor Leonardo DiCaprio. They were made People’s Most Beautiful Couples List.  Gisele was also named Harvard’s 2011 Global Environmental Citizen in recognition of her eco-efforts.  This Brazilian model is not just all about body and beauty; she is also an advocate for the environment.

All the endorsements that she had were all huge brands.  In fact, every time she starts endorsing a product, sales would really go up.  One major brand that she endorsed was Victoria Secret and this lasted for almost 8 years.  Aside from getting multiple sponsors and endorsements, she also owns her own line of flip-flops, the Ipanema.

With all that she has achieved, she is still well known as a Super Model.  In fact, she made it to the All-TIME 100 Fashion Icons list of the 100 most influential fashion icons since 1923.  She was also named as the “Richest Super Model” back in 2007.  By the way, did you know that models use tapes such as double adhesive tapes and duct tapes?  Duct tapes for example are used in lifting up the model’s breast or to enhance cleavage.  Bestpack.com sells carton sealing tapes and high quality taping machines that can help also in storing and transporting the stuff of a model and the whole production team.

Going back to Gisele Bundchen’s soaring career, for the second time in a row, this 31-year-old super model recently topped Forbes‘ list of the World’s Highest Paid Models.  She earned at least $45 million for the past year leaving Kate Moss in 2^nd place with $9 Million.  Gisele vividly recalls the time when she was just starting her career and how several agents rejected her.  And now she is one of the major sponsors of an event in Brazil, which aims to find the next super model.

Gisele is currently pregnant with her 2^nd baby with Patriots quarterback

Tom Brady.  Her busy schedule and current status is not holding her back to enjoy the benefit of being a mother.

There you have it. Models and tapes from the packaging industry indeed belong together.

Protecting Your Produce With The Right Packaging

If you think that planting and harvesting your produce is the hardest part, well you’re mistaken.  Packaging and transporting is far more difficult and considered the most crucial stage of your business.  

Increase your sales by keeping your fruits and vegetables green and fresh.  Packaging plays a vital role in maintaining the freshness of your produce.  There are different ways on how you can package your goods and maintain its original state for a few days. A produce undergoes different stages as well, which cand determine the type of packaging that will suit the environment.  Here are different types of packaging materials for different types of stages:

1.     Sealed Cartons/Corrugated Boxes – This type of packaging is used primarily when transporting your harvest.  It provides better resistance to damages when manually handling the produce during transportation to markets.  It also protects the fruits from scratching each other and damaging the skin to keep it looking fresh in the market.

2.     Vacuum Packaging – This is usually the standard packaging when fruits and vegetables are already displayed in supermarkets and grocery stores.  This will lengthen the shelf life of the goods by reducing the level of both oxygen and nitrogen in the package.  Some films would require micro holes to avoid anaerobiosis.

3.     Nets – This type of packaging is used for root crops and other vegetables.  These crops would normally require more holes because if humidity is too high or oxygen level is too low, such crops will sprout.

4.     Wooden Trays/Crates – Commonly used for potatoes and tomatoes.  These crates have good ventilation and are relatively resistant to different weather conditions.  It is also widely used in transporting larger sized produce like watermelons.

You can use carton sealers and dependable taping machines to ensure quality of packaging and handling of your harvest.

Packaging is not only to ensure longer lifespan and safe transportation of your produce.  It impacts your marketing and your sales. 

Great Harvest + Right Packaging = Increased Sales

Significance Of Packaging

Packaging is a vital component of food processing operations and preservation.  From the factory down to the grocery stores, packaging is important. 

An excellent packaging system will also be beneficial in optimizing and maximizing a company’s operational efficiency.  A top-grade taping machine combined with a high quality case erector and a durable carton sealing tape will do just that.

Aside from enclosing the goods for storage, delivery, display and sale, packaging also informs resellers and consumers of what’s inside the box.  It’s a way of marketing the product while on display.  The words or pictures displayed on the box may be informational, based on fact or mandated by the consumer law of a region.  One way or another, it is marketing put all together.

There are different ways of packaging a product.  One would be using corrugated boxes and another way is by using Styrofoam.  Let us start with the latter, the Styrofoam.  People misuse the word Styrofoam as a generic term.  It is a brand name and a trademark of The Dow Chemical Company for closed-cell extruded polystyrene foam.  This packaging is best used for insulation.  Corrugated boxes on the other hand are brown boxes made from corrugated paperboards.  These paperboards have these air columns that acts as a cushion and makes the box stronger. 

Going back to the significance of packaging, another important marketing benefit of product packaging is branding.  It’s one way for a company to maintain consistency in their logo, color, product character and tag lines.  It plays a significant role in helping the consumer recognize and remember not only the product but most importantly, the company.  Remember that in this age of multimedia and mass communication, visuals are very powerful compared to audio communication.

An excellent packaging will definitely result to an excellent turnover.  Make a lasting impression through packaging and marketing combined.

Manufacturing Industry: Efficient Operations Through Taping Machines

Food Product Nutrition Facts

For comments and suggestions call 1800----.  Nutritional Facts…  Distributed by… These are some of the usual words or phrases that you see at the back of the box or on the label of a product.  These are manufactured goods that are made from raw materials and are made into a totally new product for our consumption.  Establishments that are involved in manufacturing are called factories, mills, plants and are typically run by machine and handling equipment such as taping machine and carton sealers.

On a different note, corrugated boxes play a crucial role in the manufacturing industry.  These brown boxes that you see in groceries, malls and other consumer driven establishments are very essential in the operation and production of goods.  These boxes carry around different products from different manufacturing companies to the ends of the world, hence a need for a high quality-taping machine, packaging tapes, carton erectors and carton sealers.

Sealing corrugated boxes to ensure that goods will be delivered to the other end is vital to the process.  A high quality and a reliable carton tape is really a must have. This tape will ensure that the goods will not break or fall off.  For added consistency and to ensure quality, BestPack offers a premium line of industrial sealing tape, which uses premium grade adhesives.  Again taping the carton is imperative.

These equipment and accessories make the manufacturing industry more efficient.  It speeds up the operations and makes the work more accurate.  These machines are more consistent in producing the required results and will give you maximum productivity at a lower cost.  Indeed, pursuing an automated system will improve operations and production.

Manufacturing involves people, machines and technology.  With the rising demand for speed and quality, a taping machine will give you just that.  Get durable, reliable and high quality sealing machines only from a trusted supplier.