If you’re in the retail
business, you are probably already aware of the importance of packaging. But
according to a recent research, the role of packaging in driving retail sales
is becoming more and more important. In fact, in the process of choosing
between two closely similar retail products, consumers are more likely to use
packaging as the ultimate differentiator. No wonder businesses, from big brands
to small retailers, are now focusing their attention on developing innovative
packaging solutions and are investing on automated packaging systems such as
taping machines and carton sealers.
Well, if you’re wondering
where exactly to focus and what to prioritize as you try to update your product
packaging, let’s narrow it down to the three most important:
Your product packaging is an ad. Use it like one.
Don’t let your ads tell
one story and your product another. This helps create a unified image of your
brand in your consumers’ minds.
Packaging is often
associated with boxes, yes, but it doesn’t mean you have to stay within them.
Why not go out of the box in terms of the shape, color, or graphics of your
product packaging? It will certainly add a unique appeal to your products and
make it easier for consumers to reach for them on the shelf.
According to research, it
takes consumers less than five seconds to make a purchase decision once they
arrive in the right section of a retail aisle. This means that the more
attractive your packaging is, the greater its chance of winning consumers over
in those few precious seconds.
Just to give you an idea
of how important those few seconds are, a packaging technology provider has
reportedly developed a coating that can actually deliver a certain scent when a
consumer handles the package. It makes you wonder how the supermarket will
smell like by the time in case this new technology catches on.
People are extremely busy these days. Convenience
is key.
These days, packaging
should not only be attractive; the fast-paced lifestyle of today also calls for
packaging that is also convenient. This is especially important for food
products, which should be convenient enough to allow customers to eat the food
in a hurry. This has been the focus of food packaging for quite some time now,
hence the rise of microwavable containers and resealable packs.
Some small details can
also make a huge difference, like easy-open features and ergonomic packs that
are easier to carry. Easier to dispense pouches are now also preferable over
bulky boxes. These are just some ideas you should certainly look into when
choosing the right packaging for your products.
Going green goes a long way.
Your environmental
responsibility can attract a lot of customers these days. You may think that
your decision to incorporate greener packaging options in your business will
only give you peace of mind but won’t help bring more profit, but you’re wrong.
More and more people are
now becoming attracted to all things eco-friendly, and interest in them is ever
growing. Consumers now feel more assured in choosing a brand that are aware of
their social responsibility, and it’s also good publicity to be in good terms
with environmental activists.
Fortunately for
entrepreneurs, the packaging industry itself is rising up to the challenge of
meeting the growing demand for innovative packaging technologies. This means
that you now have plenty of options to choose from, which will make it easier
for you to present your products to the market in the most attractive, most
convenient, and greenest ways possible.
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