How Do Colors Affect Purchases? [INFOGRAPHIC]

Colors are a factor when it comes to product packaging because it greatly affects a consumer's decision whether to buy a brand's merchandise or not. Cereals in black and white are not that attractive to kids, for example. Take a look at what Kissmetrics say about how colors affect consumer purchases.

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Why A Packing Tape Is More Than Just For Packaging

As an entrepreneur, you know that a packing tape is mainly used for packaging products and supplies. But are you fully maximizing its properties? Do you know that you can also use packing tape as a marketing, advertising and security tool? You can do this by having your business’ name and logo custom printed on packing tapes that you will use to seal your products. This investment is useful in many ways. For starters, you can promote your brand every time you send out a package or a sealed product to a customer. This type of advertising is subtle and effective because your customers and even potential clients will be constantly reminded of the products and services that you offer. If you are willing to shell out a little bit more from your budget for custom printed packing tapes, you can even use packing tapes to promote new and upcoming products and add your contact information for maximum exposure and increased sales opportunities.

1.57 mil thick Water-Based Acrylic Adhesive Carton Sealing Tape

Additionally, it gives your business the image of an established and professional company. This can help you boost customer trust and confidence. Investing in customized packing tapes is also a way to improve your brand’s identity. It is an effective and creative way to set you apart and help you stand out in a crowded sea of other entrepreneurs.

In terms of security, you can use customized packing tapes to ensure that your products will be properly handled in transit. A specially labeled packing tape will also help your customers ensure that their package is secured.

Custom packing tapes can be used by a wide variety of businesses, not just those in direct selling and distribution. You can also use these specially printed packing tapes for smaller packages such as letter envelopes. Instead of ribbons, you can also use customized packing tapes to brand and decorate corporate giveaways.

Contact your packing tape supplier now and don’t forget to ask about printed packing tapes.

Product Packaging with Case Sealers

Packaging products within a container or package serves many purposes which includes protection and marketing. Even if the final customer decides to purchase a product without a package, the product distributor and manufacturer still need to package products to ship safely to the store. There are basically two types of packaging that products go through before being sold to the final customer. With efficient case sealers, product packaging is both economical and less time consuming.

The first type of product packaging is the Final Customer Package. This is basically the primary package to which the consumer is exposed to upon making the purchase. The primary package is the outermost container that the final customer sees and touches. It can be divided into three parts:

• First-level package – this is the package that holds the actual product. Sometimes, the packaging is only minimal since it only serves to protect the product. For example, frozen goods can be sold in cardboard boxes with the product contained in a plastic bag that is inside the cardboard box.

• Second-level package – this could be the primary package if the first-level package is surrounded by one or more outer packages. In essence, it’s just another package that holds the first-level package.

• Package inserts – Nowadays, packaging products are not just for protection purposes. Marketers use packaging to communicate with consumers even after they’ve purchased the product. Often inserted within or on the product itself, package inserts include instruction manuals, warranty cards, promotional incentives, and software.

The Distribution Channel Package is the second type of product packaging, which involves how the products are packaged to the supply chain. It can hold multiple customer packages and that is why it offers a higher level of damage protection as compared to customer packaging.

Whether business owners choose a final customer package or a distribution channel package, using case sealers are the most efficient and low-cost means of doing so. Not only do case sealers save time and money, but case sealers are also durable and reliable.