Monday, October 8, 2012

Turning Pouches into Profits – How to Use Packaging to Drive More Sales

If you’re in the retail business, you are probably already aware of the importance of packaging. But according to a recent research, the role of packaging in driving retail sales is becoming more and more important. In fact, in the process of choosing between two closely similar retail products, consumers are more likely to use packaging as the ultimate differentiator. No wonder businesses, from big brands to small retailers, are now focusing their attention on developing innovative packaging solutions and are investing on automated packaging systems such as taping machines and carton sealers.
Well, if you’re wondering where exactly to focus and what to prioritize as you try to update your product packaging, let’s narrow it down to the three most important:
Your product packaging is an ad. Use it like one.
Don’t let your ads tell one story and your product another. This helps create a unified image of your brand in your consumers’ minds.
Packaging is often associated with boxes, yes, but it doesn’t mean you have to stay within them. Why not go out of the box in terms of the shape, color, or graphics of your product packaging? It will certainly add a unique appeal to your products and make it easier for consumers to reach for them on the shelf.
According to research, it takes consumers less than five seconds to make a purchase decision once they arrive in the right section of a retail aisle. This means that the more attractive your packaging is, the greater its chance of winning consumers over in those few precious seconds.
Just to give you an idea of how important those few seconds are, a packaging technology provider has reportedly developed a coating that can actually deliver a certain scent when a consumer handles the package. It makes you wonder how the supermarket will smell like by the time in case this new technology catches on.
People are extremely busy these days. Convenience is key.
These days, packaging should not only be attractive; the fast-paced lifestyle of today also calls for packaging that is also convenient. This is especially important for food products, which should be convenient enough to allow customers to eat the food in a hurry. This has been the focus of food packaging for quite some time now, hence the rise of microwavable containers and resealable packs.
Some small details can also make a huge difference, like easy-open features and ergonomic packs that are easier to carry. Easier to dispense pouches are now also preferable over bulky boxes. These are just some ideas you should certainly look into when choosing the right packaging for your products.
Going green goes a long way.
Your environmental responsibility can attract a lot of customers these days. You may think that your decision to incorporate greener packaging options in your business will only give you peace of mind but won’t help bring more profit, but you’re wrong.
More and more people are now becoming attracted to all things eco-friendly, and interest in them is ever growing. Consumers now feel more assured in choosing a brand that are aware of their social responsibility, and it’s also good publicity to be in good terms with environmental activists.
Fortunately for entrepreneurs, the packaging industry itself is rising up to the challenge of meeting the growing demand for innovative packaging technologies. This means that you now have plenty of options to choose from, which will make it easier for you to present your products to the market in the most attractive, most convenient, and greenest ways possible. 

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