Tuesday, October 23, 2012

Packaging for Your Online Business: How to Package Your Products for Shipping

Whether you are in the manufacturing or the retail business, you probably already have an idea how much impact a neatly wrapped and properly packed product can have on your customers. But now that more and more people are shopping online, the products they buy have to go through other delivery channels before reaching customers’ hands.
In many cases, the products don’t get to the customers in the same pristine condition as when they were shipped. Sometimes, the products get damaged, which can cause major repercussions for your e-commerce business, such as the need to replace the product just to satisfy your customers. And sometimes, boxes get torn and opened in transit; just imagine how your customer would feel to receive a dilapidated package. Whether you like it or not, these things will reflect badly on you, not just on the courier.
So if you’re selling your products online, take time to package your products for shipping, which is far more constrictive than regular product packaging. If you can get away with just using bags in your stores, when it comes to packaging for shipping, using properly and thoroughly sealed boxes is the best option.
Given this, you may want to consider investing in automated packaging solutions, such as carton sealers or taping machines, as these can help you pack your products properly and more speedily so they can be shipped in excellent condition.
Packaging Investment Suggestions for E-Commerce Businesses
There are several types of packaging equipment that can help streamline the packaging process for the benefit of your e-commerce business. If your products need to be protected from moisture, such as books, stretch wrapping equipment will be handy. If your products break easily especially when exposed to physical impact, shrink wrapping ‘bubble wrap’ machines are certainly a must. If your products come in large sizes, such as electronics, case sealers and case erectors are important investments as they can really make a huge difference in protecting your products. And most importantly, since all your products have to come in sealed packages, a taping machine should be one of your first investments.
If you want to go the extra mile to impress your customers, you should also consider investing in your own labeling equipment. This will help you build a brand identity, something that is harder for online businesses to do. You may not have a storefront to display your brand name and logo in, but you can at least leave labeled boxes in your consumers’ homes. They will certainly help make a more lasting impression and thus provide added marketing benefits.    
And before you forget, if you ship items that are breakable, make sure to label all packages with ‘fragile’ to provide additional protection for the items inside.
Going All the Way
Now, even if you’ve invested in packaging machinery and do your best to present your products properly to your customers, you won’t leave a positive impression if your securely and neatly packed product does not get delivered on time. So as an added tip, make sure to choose the right courier service to deliver your products; nothing can ruin a perfectly good product than poor service. Unfortunately, in the e-commerce business, the service of your courier has a huge effect on you. 
As an e-commerce business, shipping is part of your product distribution process, so you can’t just deliver your products to the courier as is. You are still responsible for it until it gets to your customers. Since you don’t have to worry about the overhead expenses that go into maintaining an actual store, you can at least invest in better, more secure packaging for your products. 

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