Tuesday, March 29, 2011

Marketing with Custom-Printed Packing Tapes

Packing tapes are probably the last thing marketing teams think of when it comes to innovative advertising tools. Who would have thought that packing tapes can now be used to create brand awareness or disseminate company information? No one. But nowadays, many companies utilize packing tapes as tools to increase company visibility. Custom-printed packing tapes are effective marketing tools, especially for companies and small businesses who manage to ship a few products once a week or once a month. Packing tapes are reliable tools to sell any kind of product.

For some brands, shipping is a secondary or tertiary means of communication. Some companies even use shipping as the main method of directly communicating with customers. These are the potential markets of custom-printed packing tapes. Not only can custom-printed packing tapes increase brand awareness, they also keep packages safe. For the packaging industry, this is very important. Absolutely anything can be printed on packing tapes, and as such, companies can opt to put messages such as “Fragile” or “Caution” printed on it. It exudes a more professional look than simply writing these messages by hand. Custom-printed tapes can also prove to be useful in the office or store. For companies who sell packaging machinery and provide packaging equipment solutions, custom-printed packing tapes can be a part of their product line-ups.

Choosing the right custom-printed packing tapes depend on the consumer and the business. These packing tapes come in a variety of colors: blue, yellow, green, purple, black, clear and tan. Choosing the color leads to deciding what message to put on the packing tape. You can opt for a simple message or you can also put graphics and texts for a more eye-catching finish. Many specialty shops will be willing to help you design one - should you not have one in mind.

When it comes to marketing, no ideas are too silly or strange if it means catching the attention of your potential target market. Custom-printed packing tapes can be that eye catching attraction.

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