Packaging is a vital component of food processing operations
and preservation. From the factory
down to the grocery stores, packaging is important.
An excellent packaging
system will also be beneficial in optimizing and maximizing a company’s
operational efficiency. A top-grade
taping machine combined with a high quality case erector and a durable
carton sealing tape will do just that.
Aside from enclosing the goods for storage, delivery,
display and sale, packaging also informs resellers and consumers of what’s
inside the box. It’s a way of
marketing the product while on display.
The words or pictures displayed on the box may be informational, based on
fact or mandated by the consumer law of a region. One way or another, it is marketing put all together.
There are different ways
of packaging a product. One would
be using corrugated boxes and another way is by using Styrofoam. Let us start with the latter, the
Styrofoam. People misuse the word
Styrofoam as a generic term. It is
a brand name and a trademark of The Dow Chemical Company for closed-cell
extruded polystyrene foam. This
packaging is best used for insulation.
Corrugated
boxes on the other hand are brown boxes made from corrugated
paperboards. These paperboards
have these air columns that acts as a cushion and makes the box stronger.
Going back to the significance of packaging, another
important marketing benefit of product packaging is branding. It’s one way for a company to maintain
consistency in their logo, color, product character and tag lines. It plays a significant role in helping
the consumer recognize and remember not only the product but most importantly,
the company. Remember that in this
age of multimedia and mass communication, visuals are very powerful compared to
audio communication.
An excellent packaging will definitely result to an
excellent turnover. Make a lasting
impression through packaging and marketing combined.